Questions owners ask
Every question we get asked, in one place. Anything else, ask us on the call. It’s a person on the other end.
The service
What your team does and what’s left to you. More on how it works.
What do I have to do?
Almost nothing. Job photos help, and you approve as much or as little as you like: every change, just the big ones, or none.
Who checks the changes?
Every change passes automated checks before it goes live, and you choose what you approve: every change, just the big ones, or none. The bigger changes are then measured for 28 days.
Do you just use AI?
We use AI to do more, faster, never blindly. Every change passes automated checks before it goes live, and you choose how much you approve.
Do I have to write anything?
No. Your team writes the pages. Job photos with a line about each job help, and that’s about 15 minutes a month. You say yes or no to the few things that are yours, like your prices and opening hours.
What if my business isn’t a trade?
It works the same way for hairdressers, alterations shops, cleaners and other local businesses, with the same team.
Does this work outside Australia?
Yes. We work with small local businesses wherever they are. Prices are in Australian dollars.
How can I do local SEO myself?
Start with your Google Business Profile: the right category, your hours, recent job photos, and a reply to every review. Then make sure your name, phone and website match on the directories. The harder parts are a page for each area and keeping up with Google’s changes.
Is SEO legitimate?
Yes, when it’s honest work: real pages, a well-run listing, genuine reviews and a site that works. Be wary of anyone who promises a guaranteed #1 on Google.
Where should tradies advertise?
We don’t run paid ads. Your team works on the places customers already look without paying per click: your Google listing, your website, AI answers and the local directories AI reads, which your team checks rather than buys.
Money
What it costs, what’s included and what you sign. The full breakdown is on pricing.
Is there a lock-in contract?
No. It’s month to month, with no minimum term and no notice period, so you can cancel any time. You pay a month ahead, so if you cancel, everything runs to the end of the month you’ve paid for. We don’t refund part-months, except under the 90-day guarantee.
Is there a build fee?
No. The build is part of A$749 a month, with hosting, your domain, upkeep and your SEO team. We can do that because we own the website itself, while your domain stays yours.
Why does SEO cost so much elsewhere?
Because it’s ongoing work: pages, your Business Profile, reviews, technical fixes and reports, every month. Agencies do most of it by hand. Your team does the routine work automatically, and every change is checked before it goes live. What SEO costs in Australia
How much does AI SEO cost?
With us it’s part of A$749 a month, with your website and your SEO team for Google. There’s no separate AI fee. See pricing
How much should I expect to pay for SEO?
Most Australian agencies publish about A$600 to A$3,000 a month for a small business’s local SEO. With us it’s A$749 a month, with your website included. How much does SEO cost in Australia?
How much does a small business website cost?
A one-off build plus hosting and someone to keep it updated, or a monthly plan. With us there’s no build fee: your website, hosting, changes and your SEO team are all in A$749 a month.
Do your prices include tax?
No. Prices are shown without tax. Where tax applies, such as GST in Australia, it’s added to your invoice.
Your website
Who owns what, how big it is and what happens to your old site. More on websites.
Who owns my website and domain?
Your domain is always yours. We can look after it so everything’s on one bill, but it stays in your name. We build and own the website itself, and that’s how there’s no build fee. Want to drop the SEO team? Keep your site live on hosting alone for A$199 a month. Leave altogether and you take your domain with you.
Can I keep my current domain?
Yes. Your domain is always yours. We can look after it in your name so it’s on the one bill, and if you leave, you take it with you.
How many pages will my site have?
As many as your search needs: a homepage, a page for each service and each area you work. For most local businesses that comes to 20 or 30 pages. We’ll suggest the right size and build it in.
How long does a build take?
Your homepage preview is usually ready within a few days. The full site follows once you join, and we’ll give you a date on the call.
What if I already have a website?
We build the new one on your domain. On the preview call we go through your current site and what carries over.
Do I need a new website for AI?
Not always, but a clear multi-page site helps: a page for each service and area, with facts an assistant can quote. Your website is built and looked after as part of A$749 a month.
AI answers and Google
How you show up in AI answers, on Google and on Maps. More on AI SEO.
Is SEO dead now with AI?
No. AI assistants draw on the same pages, listings and reviews that Google uses, so the work still counts. What changes is checking AI answers as well as Google.
Can ChatGPT do my SEO?
It can draft words, but it can’t run your listing, fix your site, check where you show up every week or measure what worked. Your team uses AI to do more, and every change is checked before it goes live.
What is AI SEO called now?
You’ll also see GEO (generative engine optimisation) and AEO (answer engine optimisation). They all mean getting your business named in AI answers.
How long until AI names my business?
We don’t promise a timeline. Your team checks AI answers every month and reports who gets named, so you can see the change as it happens.
How long does local SEO take?
We don’t promise a timeline. Your team gives each of the bigger changes 28 days and tells you whether it worked, so you see progress change by change.
How long until I show up on Google Maps?
It depends on your area, your category and how complete your listing was to start with, so we don’t promise a date. Your team checks every area you work each week, and you see the changes in your Monday summary.
Do I need a page for every area?
Only where your search needs it. Each area page is written for that area, with real jobs from there. Copy-and-paste pages don’t help.
Do I keep ownership of my listing?
Yes. Your Business Profile stays in your own Google account. Your team works on it with access you grant, and you can remove that access at any time.
Do you need my Google password?
No, never. You add us as a manager on your Business Profile, which Google lets you do without sharing a password.
How often do you post?
Every week. Each post is about a real job, a season or a service, and it’s checked before it goes live.
Can you get me more reviews?
Your team asks customers for an honest review after a job, in neutral words. We never offer incentives, filter who gets asked or write reviews.
The guarantee
What comes back if your leads don’t grow in the first 90 days. The full terms are on pricing.
How much comes back under the guarantee?
The SEO team fees for your first 90 days, A$649 a month, so up to A$1,947. You claim at day 90, when your leads are compared with the 90 days before you joined.
How much is the guarantee worth?
Up to A$1,947. If you’re not getting more leads after 90 days, the SEO team fees for those 90 days come back, A$649 a month. You claim at day 90.
What counts as a lead for the guarantee?
The calls and enquiries we can track: Business Profile calls, and website calls and enquiries. We compare your first 90 days with the 90 days before you joined.
See your new homepage before you spend a cent
We design your new homepage and a report on where you show up today, usually within a few days. No charge, no commitment, and we’ll tell you honestly if we’re not the right fit.