AI SEO: get your business named when customers ask AI

  • A$749 a month: website and SEO team
  • ChatGPT, Gemini, Perplexity and Google AI
  • Checked before it goes live, and you choose what you approve

When a customer asks an AI assistant who to call, it names a few businesses and moves on. Your SEO team works on what AI reads about you, every day, and checks the answers every month.

Ash Huskisson Masonry, one of our first clients. An AI answer in October.
AI assistantIllustration

Who’s a good bricklayer near Bakewell for a block retaining wall?

AI answer

For a block retaining wall near Bakewell, these local bricklayers come up most:

  1. 1
    Ash Huskisson Masonry (Darwin)

    Brick, block and retaining walls across Darwin and Palmerston. Recent job photos on their Google listing.

    ahmasonry.com.au/bakewell
  2. 2
    Dunmoray Masonry (Durack)

    Fences, letterboxes and small walls.

SourcesGoogle listingahmasonry.com.au/bakewell

Other businesses are made up.

  1. Named first

    One clear business, with the same facts everywhere the assistant looks.

  2. Recent job photos on the listing

    Your Google listing kept current, so the answer has something real to say.

  3. A page for the area

    The Bakewell page is the source the assistant cites.

What is AI SEO?

AI SEO is making sure AI assistants have clear, checked facts about your business, so they name you when a customer in your area asks.

Looking for Google Maps and local results? See Local SEO.

A tradesperson at the kitchen bench in the evening, asking an AI assistant on their phone who to call
Also called
GEO (generative engine optimisation) or AEO (answer engine optimisation). Same job, newer names.
Where it shows
ChatGPT, Gemini, Perplexity, and Google’s AI Overviews and AI Mode.
Why it helps Google too
AI Overviews draw on the same pages Google ranks, so clear pages work for both.
How to get your business named in ChatGPT and Google’s AI

Why does it matter now?

Search is moving into AI answers: 58% of Australians aged 14+ used an AI tool in an average four weeks. More customers ask AI instead of scrolling Google, and fewer of them click through to a website.

Two ways the next two years can go
Building for AI with your teamStanding still
Illustration, not data.
LeadsBuilding for AIStanding stillThe leadsyou’d missNow1 year2 yearsLeadsNow1 year2 years

Figures from Roy Morgan (No. 10248, 2 Jun 2026), BrightLocal (11 Feb 2026), Google (19 May 2026), SparkToro / Similarweb (9 Jun 2026). US figures marked US.

What does your team do for AI answers?

Your team makes your business one clear, consistent entity everywhere AI looks, and writes the answers customers ask for.

  1. One clear business, everywhere

    The same name, details and description across your site, written in the structured form AI assistants read.

  2. Every page ready for AI

    Each page is checked for the facts an assistant needs to quote it: what you do, where, and for whom.

  3. AI crawlers let in

    Your site lets the assistants’ crawlers read it, so your pages can be part of the answer.

  4. Prices and FAQs on your pages

    Price ranges and answers to the questions customers ask, in words an assistant can quote.

  5. Your details matching across directories

    Name, phone, website and hours the same on the directories AI reads.

  6. Checked, then measured

    Every change is checked before it goes live, and the bigger ones are measured for 28 days.

How do you know if AI names you?

Your team asks ChatGPT, Gemini, Perplexity and Google’s AI the questions your customers ask, every month, and reports who gets named.

The question, asked every month

“Who’s a good bricklayer near Bakewell for a block retaining wall?”

  • ChatGPT
  • Gemini
  • Perplexity
  • Google AI
  1. AugustNot named

    Two other bricklayers come up. Ash Huskisson Masonry isn’t in the answer.

  2. SeptemberMentioned, no link

    Ash Huskisson Masonry is named in passing, with no link to its site.

  3. OctoberRecommended first

    Ash Huskisson Masonry comes up first, with its Bakewell page as the source.

Illustration Ash Huskisson Masonry’s monthly AI-answer check, August to October.

When the AI rules change, what happens?

Your team is already working on it, so you keep your place. When Google, ChatGPT, Gemini or Copilot change how they pick who to show, your team adjusts your pages and listings.

  1. GoogleWhen Google started showing more job photos in local results
    What your team doesPuts your newest job photos on your listing, each with a line about the job
  2. AI answersWhen an AI assistant started favouring prices and FAQs
    What your team doesAdds price ranges and answers to common questions to your pages
  3. GoogleWhen Google changed how it ranks local listings
    What your team doesChecks your service areas and page titles against it, and adjusts them

Examples of how your team responds when Google or an AI assistant changes.

How is this different from AI SEO software?

Software gives you the tools; your team does the work, and every change is checked before it goes live.

SEOrted compared with AI SEO software and a typical local SEO agency on AI answers
FeatureSEOrtedA$749 a monthBabyLoveGrowthA$142–572 a monthSearch Atlas OTTOA$142–572 a monthTypical local SEO agencyA$800–3,000 a month
Shows up in AI answers: ChatGPT, Gemini, Perplexity, Google AIYesPartly: Not Perplexity or Google AIYes: All four on the Pro planNot stated
Makes the changes for you, with your OK where you want itYesPartly: New articles onlyYesPartly: Staff, by hand
Every change checked before it goes live, and you choose what you approveYesNot statedPartly: Optional approval modePartly: Staff
Done for you, no software to runYesPartly: Software you set upPartly: Software you set upYes
Your website: designed, hosted and looked afterYesNot stated: Publishes to your siteNot statedNot stated

Competitor features and prices from their own websites, seen 15 Oct 2026. BabyLoveGrowth and Search Atlas show US$99–399 a month billed monthly, converted at US$1 = A$1.433. Agency range from Australian agencies’ published guides: about A$800–1,500 for local SEO and A$1,500–3,000 for the professional tier (Clickmatix, Aug 2026). “Partly” and “not stated” mean their site doesn’t claim it in full. Every option compared

Questions

Can ChatGPT do my SEO?

It can draft words, but it can’t run your listing, fix your site or check what other assistants say about you every month. Your team uses AI to do more, faster, and every change is checked before it goes live.

What is AI SEO called now?

You’ll also see GEO (generative engine optimisation) and AEO (answer engine optimisation). They all mean getting your business named in AI answers.

How much does AI SEO cost?

With us it’s part of A$749 a month, with your website and your SEO team for Google. There’s no separate AI fee. See pricing

Is SEO dead now with AI?

No. AI assistants draw on the same pages, listings and reviews that Google uses, so the work still counts. What changes is checking AI answers as well as Google. Read the guide

Do I need a new website for AI?

Not always, but a clear multi-page site helps: a page for each service and area, with facts an assistant can quote. Your website is built and looked after as part of A$749 a month.

How long until AI names my business?

We don’t promise a timeline. Your team checks AI answers every month and reports who gets named, so you can see the change as it happens.

See your new homepage before you spend a cent

We design your new homepage and a report on where you show up today, usually within a few days. No charge, no commitment, and we’ll tell you honestly if we’re not the right fit.