How SEOrted compares with the other ways to get found
Most small businesses weigh three options: SEO software they run themselves, a local SEO agency, or a done-for-you team like ours. Here’s what each one does, what it costs and what you sign up to, from their own published pages.
- 1
SEO software
You run it yourself.
About A$142–572 a month, month to month.
- 2
A local SEO agency
Their staff do the work by hand.
About A$800–3,000 a month, website not in the price.
- 3
A done-for-you team, like ours
Your website and your AI SEO team, 24/7, with your OK where you want it.
A$749 a month, website included.
Every option, line by line
What each one does, grouped by your website, the work on Google and AI answers, how the work gets done and what you sign up to.
| CompareLine by line | SEOrtedA$749 a monthWebsite includedSee your new homepage | BabyLoveGrowthA$142–572 a monthSoftware, month to month | Search Atlas OTTOA$142–572 a monthSoftware, month to month | Typical local SEO agencyA$800–3,000 a monthWebsite not included |
|---|---|---|---|---|
| Your websiteBuilt, hosted and looked after | ||||
| Your website: designed, hosted and looked after | Yes | Not stated: Publishes to your site | Not stated | Not stated |
| No build fee: a multi-page site with service and area pages | Yes | Not stated | Not stated | Not stated |
| Google and AI answersThe work that gets you found | ||||
| Makes the changes for you, with your OK where you want it | Yes | Partly: New articles only | Yes | Partly: Staff, by hand |
| Fixes Search Console issues and tells Google and Bing what changed | Yes | Not stated | Yes | Partly: By hand |
| Runs your Google Business Profile: photos, posts, review replies | Yes | Not stated | Partly: Posts and replies | Partly: Scope varies |
| Shows up in AI answers: ChatGPT, Gemini, Perplexity, Google AI | Yes | Partly: Not Perplexity or Google AI | Yes: All four on the Pro plan | Not stated |
| Local directories, such as True Local and hipages | Yes | Not stated | Not stated | Partly: Varies |
| How the work gets doneWho does it, and how it’s checked | ||||
| Every change checked before it goes live, and you choose what you approve | Yes | Not stated | Partly: Optional approval mode | Partly: Staff |
| Bigger changes measured for 28 days, with a verdict | Yes | Not stated | Partly: A/B tests | Not stated |
| Work picked by the enquiries it should bring | Yes | Not stated | Not stated | Not stated |
| Done for you, no software to run | Yes | Partly: Software you set up | Partly: Software you set up | Yes |
| Built for small local businesses | Yes | Not stated: All industries | Partly: Built for agencies | Partly: Small-business tiers |
| TermsWhat you sign up to | ||||
| No lock-in contract | Yes: Cancel any time | Yes: Billed monthly | Yes: Billed monthly | Not stated |
| Money-back guarantee | Yes: 90 days, on leads | Yes: 90 days | Not stated | Not stated |
Competitor features and prices from their own websites, seen 15 Oct 2026. BabyLoveGrowth and Search Atlas show US$99–399 a month billed monthly, converted at US$1 = A$1.433. Agency range from Australian agencies’ published guides: about A$800–1,500 for local SEO and A$1,500–3,000 for the professional tier (Clickmatix, Aug 2026). “Partly” and “not stated” mean their site doesn’t claim it in full. How much does SEO cost in Australia?
What about building the site myself?
With a website builder you design the site, host it and keep it up to date yourself, and the SEO is still yours to do. With us the website is built and looked after as part of A$749 a month, with no build fee.
Can I keep just the website?
A$199a month, hosting only
Drop the SEO team whenever you like. Your website stays live, looked after and fast, and your domain stays yours. You can add the SEO team back later.
Is there a lock-in, and who owns what?
It’s month to month, with no minimum term and no notice period. You pay a month ahead, so if you cancel, everything runs to the end of that month. We don’t refund part-months, except under the guarantee.
| What | Who owns it | If you leave |
|---|---|---|
| Your domain | You. We can look after it, in your name. | You take it with you. |
| Your website | We build and own it. That’s how there’s no build fee. | Keep it live on hosting alone for A$199 a month, or take your domain and go. |
Questions about comparing
Every other question is on Questions.
Is SEO software cheaper than an agency?
Yes, about A$142 to A$572 a month, but you run it. Tools like BabyLoveGrowth and Search Atlas automate parts of the work. You still set them up, choose what goes live and keep your Business Profile going. Prices are month to month, converted from US$99–399.
Can ChatGPT do my SEO?
It can draft words, but it can’t run your listing, fix your site, check where you show up every week or measure what worked. Your team uses AI to do more, and every change is checked before it goes live.
Is there a lock-in contract?
No. It’s month to month, with no minimum term and no notice period, so you can cancel any time. You pay a month ahead, so if you cancel, everything runs to the end of the month you’ve paid for. We don’t refund part-months, except under the 90-day guarantee.
Where should tradies advertise?
We don’t run paid ads. Your team works on the places customers already look without paying per click: your Google listing, your website, AI answers and the local directories AI reads, which your team checks rather than buys.
Why don’t you compare yourselves with a named agency?
Because agencies don’t publish enough detail to compare fairly, we use the ranges Australian agencies publish in their own pricing guides.
See your new homepage before you spend a cent
We design your new homepage and a report on where you show up today, usually within a few days. No charge, no commitment, and we’ll tell you honestly if we’re not the right fit.